Love according to Seuss

Visual design through typography, for print media

This piece was printed on a 19”x13” poster and presented as a gift to family friends for their renewal of vows ceremony. It served as a way for me to practice visual design through typography.

• A lot of thought went into the color of red used for the word ‘love’, since it is designed to the the strong visual focal point of the piece. I did not use the brightest red, RGB (255,0,0), but rather a deeper red to represent mature love.

• Each change in typeface is meant to draw contrast with the one before it, with many faces serving functional purposes as well.

  • Knockout by Hoefler & Co. was used for “You know you’re in” because it had a character width narrow enough to fit the entire block of text in the free space to the right of the ‘l’ in ‘love’, but was also extremely readable and free from ornamentation, to ease the eye’s transition between that word group and the much larger, bolder ‘love’ below it.

  • The italic weight of Domaine Sans Display by Klim was selected to make the lowercase ‘f’ descend below the baseline, and visually group it together with ‘asleep’, which was placed directly under it

  • ‘Reality’ and “is finally better than” contrast a particularly narrow character width next to a very wide one. The aim was to make ‘reality’ take up the same vertical space as “is finally better than” would do if the words were stacked.

  • Journey by Fenotype has a lot of tasty alternates, which were used on the ‘y’, ‘d’, and ‘s’ to add some flourishes to the word ‘dreams’. This contrasts with the stark, imposing lettering of ‘Reality’.